What’s hot, and what’s not? And how does an e-commerce concern turn it into cash?
Knowing Internet trend patterns is not enough. Small e-commerce companies have to be able to act on the information they obtain in order to capitalize on it. When they do not move quickly enough, they may find themselves on the tail end of a petering-out fad. The typical e-commerce store is able to turn 3 percent of its traffic into sales, according to Sandeep Walia, president of Ignify, a software provider for e-commerce companies.